Social Summit
Social Summit
Social Summit
project type
project type
project type
Branding, Conference design, Marketing design
Branding, Conference design, Marketing design
Branding, Conference design, Marketing design
year
year
year
2026
2026
2026
design tools
design tools
design tools
Illustrator, Photoshop, Figma
Illustrator, Photoshop, Figma
Illustrator, Photoshop, Figma
caffeine intake
caffeine intake
caffeine intake
111 cups
111 cups
111 cups
The problem
The problem
The problem
The Social Summit brought together the creatives and people behind social media to share ideas and celebrate the work shaping the industry. The goal was to create an event identity that felt energetic and distinctive, while still capturing what the brand stood for.
The Social Summit brought together the creatives and people behind social media to share ideas and celebrate the work shaping the industry. The goal was to create an event identity that felt energetic and distinctive, while still capturing what the brand stood for.
The approach
The approach
The approach
I built the visual identity around PhotoShelter’s core values: people, collaboration, technology, and growth. The geometric motif gave the identity a strong visual presence while also giving it meaning, creating a visual expression of the brand and the community the event celebrated. I developed a robust and flexible visual system that could adapt across presentation decks, social campaigns, speaker graphics, landing pages, templates, signage and merchandise while maintaining a cohesive experience.
I built the visual identity around PhotoShelter’s core values: people, collaboration, technology, and growth. The geometric motif gave the identity a strong visual presence while also giving it meaning, creating a visual expression of the brand and the community the event celebrated. I developed a robust and flexible visual system that could adapt across presentation decks, social campaigns, speaker graphics, landing pages, templates, signage and merchandise while maintaining a cohesive experience.
The outcome
The outcome
The outcome
A distinctive event identity with a clear connection to the brand, giving the Social Summit its own personality while reinforcing what it stood for. The flexible system created a cohesive experience across digital, print and physical touchpoints and made the identity easy to extend throughout the event.
A distinctive event identity with a clear connection to the brand, giving the Social Summit its own personality while reinforcing what it stood for. The flexible system created a cohesive experience across digital, print and physical touchpoints and made the identity easy to extend throughout the event.
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