Artes Oscuras
Artes Oscuras
Artes Oscuras
project type
project type
project type
Branding, Packaging, Illustration
Branding, Packaging, Illustration
Branding, Packaging, Illustration
year
year
year
2022
2022
2022
design tools
design tools
design tools
Illustrator, Photoshop
Illustrator, Photoshop
Illustrator, Photoshop
caffeine intake
caffeine intake
caffeine intake
277 cups
277 cups
277 cups
The problem
The problem
The problem
Artes Oscuras reimagines dark chocolate as a modern ritual, with each bar inspired by cacao from a different origin and flavors rooted in ancient myths and rituals. The challenge was to create a visual identity that felt refined and modern while still capturing the mystery, tradition and symbolism behind the brand.
Artes Oscuras reimagines dark chocolate as a modern ritual, with each bar inspired by cacao from a different origin and flavors rooted in ancient myths and rituals. The challenge was to create a visual identity that felt refined and modern while still capturing the mystery, tradition and symbolism behind the brand.
The approach
The approach
The approach
I paired clean geometric forms with antique-style etchings, creating a visual language that balances modern minimalism with mystery and tradition. Each flavor received its own illustration and color palette, creating a packaging system that felt cohesive as a collection while giving every bar its own personality.
I paired clean geometric forms with antique-style etchings, creating a visual language that balances modern minimalism with mystery and tradition. Each flavor received its own illustration and color palette, creating a packaging system that felt cohesive as a collection while giving every bar its own personality.
The outcome
The outcome
The outcome
A distinctive packaging system that turns each bar into an invitation to discover a different story, origin and flavor. The visual identity bridges modern design with historical symbolism, creating a brand that feels refined, mysterious and memorable.
A distinctive packaging system that turns each bar into an invitation to discover a different story, origin and flavor. The visual identity bridges modern design with historical symbolism, creating a brand that feels refined, mysterious and memorable.
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