PhotoShelter Visual Refresh
PhotoShelter Visual Refresh
PhotoShelter Visual Refresh
project type
project type
project type
Branding, Visual refresh, Guidelines
Branding, Visual refresh, Guidelines
Branding, Visual refresh, Guidelines
year
year
year
2026
2026
2026
design tools
design tools
design tools
InDesign, Illustrator, Photoshop
InDesign, Illustrator, Photoshop
InDesign, Illustrator, Photoshop
caffeine intake
caffeine intake
caffeine intake
526 cups
526 cups
526 cups
The problem
The problem
The problem
PhotoShelter needed a visual refresh that would feel modern, bold, and more distinctive while keeping its existing logo and brand essence. The goal was to create a stronger visual presence that would resonate with its audience of creative professionals.
PhotoShelter needed a visual refresh that would feel modern, bold, and more distinctive while keeping its existing logo and brand essence. The goal was to create a stronger visual presence that would resonate with its audience of creative professionals.
The approach
The approach
The approach
I evolved the visual system from the ground up, reworking the primary and secondary color palettes, introducing a more human brand typeface, and refreshing the existing motifs. I also developed new visual language across product graphics and brand applications, creating a system that felt more expressive and cohesive. I documented the new system in brand guidelines, defining the visual rules and providing a clear framework for teams to use the brand consistently.
I evolved the visual system from the ground up, reworking the primary and secondary color palettes, introducing a more human brand typeface, and refreshing the existing motifs. I also developed new visual language across product graphics and brand applications, creating a system that felt more expressive and cohesive. I documented the new system in brand guidelines, defining the visual rules and providing a clear framework for teams to use the brand consistently.
The outcome
The outcome
The outcome
A fresh, cohesive visual identity that stayed true to PhotoShelter while giving the brand more personality and presence. The refreshed system created a stronger, more modern look across touchpoints and gave the team a clear foundation to build from.
A fresh, cohesive visual identity that stayed true to PhotoShelter while giving the brand more personality and presence. The refreshed system created a stronger, more modern look across touchpoints and gave the team a clear foundation to build from.
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