Innovation Jam is a three-day sprint where engineers and product teams step away from routine to experiment, prototype, and explore new ideas. It’s a creative space where people come together to test tools, build projects, and share skills. I designed the visual identity for the event, creating a flexible system used across event materials and teams. The branding leans into bold neon colors that feel electric, tech-inspired, and futuristic, while the typography echoes the rhythm of code to give the overall look a distinctly developer feel. The direction highlights AI as the central theme, bringing a fresh take to the event while staying rooted in engineering culture.