Projects

Innovation Jam is a three-day sprint where engineers and product teams step away from routine to experiment, prototype, and explore new ideas. It’s a creative space where people come together to test tools, build projects, and share skills. I designed the visual identity for the event, creating a flexible system used across event materials and teams. The branding leans into bold neon colors that feel electric, tech-inspired, and futuristic, while the typography echoes the rhythm of code to give the overall look a distinctly developer feel. The direction highlights AI as the central theme, bringing a fresh take to the event while staying rooted in engineering culture.

I led the visual identity for two flagship PhotoShelter events, creating flexible brand systems that scaled across digital, print, presentations, social media, and on-site experiences. Each event established a distinct visual language while fostering community and engagement within the creative industry. For Social Summit, I developed a geometric identity inspired by people, collaboration, technology, and growth. For the Storyteller Awards, I created an identity built around interwoven lines symbolizing creativity and connection. Both systems were applied across speaker graphics, presentations, social content, signage, print materials, and branded merchandise, creating cohesive experiences across every touchpoint.

Artes Oscuras reimagines dark chocolate as a modern ritual. Crafted with cacao sourced from Madagascar, Mexico, Peru, Vietnam and the Philippines, each bar celebrates the unique character of its origin. Inspired by the symbolism of the dark arts, the brand transforms chocolate into an experience, with flavors named after myths and rituals such as Yemanjá, Maleficio and Amarre. I developed the visual identity by pairing clean geometric forms with antique-style etchings, creating a refined aesthetic that balances modern minimalism with mystery and tradition. Each flavor features its own illustration and color palette, resulting in a cohesive yet distinctive packaging system that invites discovery while reinforcing the brand's storytelling.

I refreshed PhotoShelter's brand identity by redefining key visual elements and developing a comprehensive brand guidelines document that translated the updated system into a practical, scalable resource for internal teams. I also designed a series of educational resources covering SEO, inclusive storytelling, and creative workflows. Through thoughtful information hierarchy and visual storytelling, I transformed complex topics into accessible, engaging content while creating a cohesive library of resources that reinforced the refreshed brand across the organization.