Projects

Innovation Jam is a three day sprint event where engineers and product teams step away from routine to experiment, prototype, and explore ideas. It is creative space where people come together to test new tools, build project and share skills. The branding for this event leans into bold neon colors that feel electric, tech inspired, and futuristic. The typography echoes the look and rhythm of code, giving the overall look a distinctly "developer" feel. This fun and fresh take on this engineering tradition, highlights AI as the key theme in this event’s identity and celebrates innovation.

PhotoShelter's Social Summit invites marketers and creatives to explore the creation of authentic content and unlock the power of social media in storytelling. The goal was to create a visual identity that felt visually engaging, optimistic and that would highlight human connection.
 The visual system was built on a set of geometric shapes that represent people, collaboration, technology and growth. These shapes come together to create a vibrant, modular pattern that became the foundation for this expressive identity. The color palette draws from PhotoShelter’s core branding, but introduces brighter, more playful shades that gives the identity a highly energetic feel. From speaker graphics to event slides and giveaway swag, the branding brought energy and cohesion to every touchpoint. The final identity made the summit feel unique, exciting, and approachable. It sparked engagement across teams and audiences, bringing inspiration and excitement to conversations around authenticity and the power of social media.

The Storyteller Awards is an annual event bringing together creators to celebrate campaigns that set the bar for brand excellence. The goal was to develop an identity that would honor standout work across industries and resonate with a diverse creative community. The design motif is rooted in the idea of interwoven lines, representing creativity, collaboration, and connection. The vibrant palette was chosen to give the event this bold and celebratory feel. The result was a flexible system that could adapt across digital platforms, printed materials, and branded merchandise. The identity included event graphics, social media templates, winner badges, and some awesome giveaway swag. The final identity created a cohesive, energetic experience that helped foster community and recognition among creators.

Artes Oscuras is a concept brand that reimagines dark chocolate as a modern ritual. Each bar is made with cacao from small-batch producers in Madagascar, Mexico, Peru, Vietnam, and the Philippines, celebrating the distinct character of each origin. Rooted in the metaphor of the dark arts, the brand explores chocolate as alchemy. Bars are named after myths and rituals (Yemanjá, Maleficio, Amarre) with storytelling woven into both flavor and form. This visual identity juxtaposes clean geometric shapes with antique etchings to create a sleek brand with a sense of mystery and ancient craft. Each flavor includes its own curated illustration and color palette, turning every bar into a meaningful, immersive experience. The result is a brand that feels both modern and timeless. Artes Oscuras transforms chocolate into something deeper, an object of ritual, story, and connection.

Created for the photographer's community, these educational guides are designed to bring awareness to technical, often overlooked topics within the creative community. The goal is to break down complex concepts into compelling, easy-to-digest visuals that empower our users and help the creative community thrive. These content pieces cover topics such as: 1) how to approach storytelling with more inclusivity, empathy, and intention, 2) how to use SEO to grow an online presence, and 3) how creative teams can level up their storytelling through more efficient workflows.