Projects

Innovation Jam is a three-day sprint where engineers and product teams step away from routine to experiment, prototype, and explore new ideas. It’s a creative space where people come together to test tools, build projects, and share skills. I designed the visual identity for the event, creating a flexible system used across event materials and teams. The branding leans into bold neon colors that feel electric, tech-inspired, and futuristic, while the typography echoes the rhythm of code to give the overall look a distinctly developer feel. The direction highlights AI as the central theme, bringing a fresh take to the event while staying rooted in engineering culture.

PhotoShelter’s Social Summit invites marketers and creatives to explore authentic content and the role of social media in storytelling. The goal was to create a visual identity that felt engaging, optimistic, and centered on human connection. I designed the visual identity, building a system rooted in geometric shapes that represent people, collaboration, technology, and growth. These elements come together to form a vibrant, modular pattern that serves as the foundation of the identity. The color palette draws from PhotoShelter’s core brand, introducing brighter, more playful tones to bring energy and movement. From speaker graphics to event slides and giveaway swag, the system extended across every touchpoint, creating a cohesive and recognizable experience. The final identity made the summit feel distinct, approachable, and engaging, helping spark conversation around authenticity and the power of social media.

The Storyteller Awards is an annual event that brings together creators to celebrate campaigns setting the standard for brand excellence. The goal was to develop an identity that could honor standout work across industries while resonating with a diverse creative community. I designed the visual identity, building a system rooted in interwoven lines to represent creativity, collaboration, and connection. A vibrant color palette adds a bold, celebratory feel to the experience. The system was designed to scale across digital platforms, print materials, and branded merchandise, including event graphics, social templates, and badges. The final identity created a cohesive, energetic experience that helped foster community and recognition among creators.

Artes Oscuras is a concept brand that reimagines dark chocolate as a modern ritual. Each bar is made with cacao from small-batch producers in Madagascar, Mexico, Peru, Vietnam, and the Philippines, celebrating the distinct character of each origin. Rooted in the metaphor of the dark arts, the brand explores chocolate as alchemy, with bars named after myths and rituals like Yemanjá, Maleficio, and Amarre. I designed the visual identity, juxtaposing clean geometric elements with antique-style etchings to create a sleek brand with a sense of mystery and ancient craft. Each flavor carries its own illustration and color palette, turning every bar into a distinct, immersive experience. The result is a brand that feels both modern and timeless, transforming chocolate into something deeper, an object of ritual, story, and connection.

Created for the photography community, these educational guides highlight technical topics that are often overlooked. The goal is to break down complex ideas into clear, engaging visuals that support and empower users. In collaboration with an Art Director, I designed these guides to make information more accessible and actionable, translating dense content into visuals that are easy to understand and apply. Topics include approaches to more inclusive and intentional storytelling, using SEO to grow an online presence, and helping creative teams improve workflows to strengthen their storytelling.