I refreshed PhotoShelter's brand identity by redefining key visual elements and developing a comprehensive brand guidelines document that translated the updated system into a practical, scalable resource for internal teams. I also designed a series of educational resources covering SEO, inclusive storytelling, and creative workflows. Through thoughtful information hierarchy and visual storytelling, I transformed complex topics into accessible, engaging content while creating a cohesive library of resources that reinforced the refreshed brand across the organization.