I led the visual identity for two flagship PhotoShelter events, creating flexible brand systems that scaled across digital, print, presentations, social media, and on-site experiences. Each event established a distinct visual language while fostering community and engagement within the creative industry. For Social Summit, I developed a geometric identity inspired by people, collaboration, technology, and growth. For the Storyteller Awards, I created an identity built around interwoven lines symbolizing creativity and connection. Both systems were applied across speaker graphics, presentations, social content, signage, print materials, and branded merchandise, creating cohesive experiences across every touchpoint.